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From manual workarounds to measurable performance

How Logik Freight & Logistics (LFL) centralised order management, gained warehouse visibility, and set up scalable 3PL operations with Wiise.

Background

Logik Freight & Logistics (LFL) are a third-party logistics provider that manages complex freight operations across multiple transport modes.

The business was established as part of a restructure, which meant that LFL had no system of its own and relied on inherited processes to coordinate shipments, track costs, and ensure timely delivery across a diverse range of clients.

Each client managed orders differently, turning what should have been a straightforward process into a time-consuming, manual, and inefficient operation.

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The problem

Logik Freight had inherited a patchwork of rigid third-party systems and siloed processes, resulting in a fragmented and inefficient workflow.

Teams often relied on memory and visual cues to manage picks, with limited reporting capabilities. This lack of visibility made it difficult for leadership to track activity, identify bottlenecks, or plan effectively. Daily operations felt disconnected, onboarding temporary staff was slow, and confidence in planning was low due to the absence of reliable operational data.

They had:

  • Disconnected systems: Multiple interfaces were required just to dispatch orders, with no unified source of truth.
  • Limited visibility: No real-time insights into picks, orders, or supply usage, and no objective metrics to measure utilisation.
  • Manual inefficiencies: Inconsistent, manual processes across teams led to wasted time and frequent errors.
  • Scalability challenges: Standardising workflows, training temps quickly, and enabling activity-based costing were all difficult to achieve.
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“Before Wiise, we were picking by sight and memory across disconnected systems. Operations felt disjointed and time-consuming, and we didn’t have the visibility to plan with confidence.” 

Paul Durose, Head of Operations, Logik Freight & Logistics

The solution

With Wiise, Logik Freight & Logistics has reshaped its operations end-to-end. Paul and the team now run a warehouse that is faster, more controlled, and ready to scale:

  • Efficiency on the floor – Smarter pick paths, paperless workflows, and integrated systems cut wasted steps and speed up dispatch.

  • Real-time control – Dashboards reveal workload and pick rates, while activity-based billing and reporting give finance accurate numbers in real time.

  • Ready to scale – Standardised processes and quick-to-train apps keep the team productive and the business growing.

The result: faster fulfilment, fewer errors, and the confidence to grow without adding unnecessary overhead.

 

Solution

“With Wiise we finally have objective data on what’s happening in the warehouse. We can see picks per hour, balance workload fairly, and make confident, informed decisions.”

Paul Durose, Head of Operations, Logik Freight & Logistics

Before Wiise

  • Disparate, third‑party systems with no single source of truth.

  • Teams picked by sight and memory, no system‑driven guidance.

  • Limited reporting & visibility, couldn’t see pick activity or where time was being lost.

  • Disjointed day‑to‑day, with no continuity of process and significant wasted time.

  • Multiple interfaces required just to dispatch orders.

  • No objective utilisation metrics or activity‑based insights for charging.

  • Low confidence in planning due to lack of operational data.

  • Onboarding friction due to difficulty to train new staff quickly.

 

With Wiise

  • Single source of truth: All orders funnel into one platform; one clean interface from receiving to dispatch.

  • Live dashboards: High‑level view of daily workload (orders, volumes) for better planning and fair allocation.

  • Objective performance data: Track pick activity; foster healthy competition and informed coaching.

  • Optimised picking: Configure bin locations and priority pick sequences to minimise pick times.

  • Handhelds & scanners: Standard‑setting devices with photo capture on inbound and offline resilience.

  • Rapid onboarding: Staff trained on the Wiise app in minutes.

The payoff

Higher productivity with the same team

With Wiise, Logik Freight & Logistics lifted warehouse output by 32–40 orders per hour with just two pickers. The business also achieved a 25% productivity gain by reducing staffing needs while maintaining consistent monthly order volumes, backed by improved accuracy in stock tracking and transparent billing.

Reliable data for confident decisions

 Wiise provides real-time visibility of orders, volumes, pick activity, and supplies. Month-end reporting that took days is now fast, accurate, and audit-ready. It’s now possible to “hit report and invoice with confidence thanks to Wiise.”

One connected platform, built to scale

By integrating operations and finance into a single platform, Wiise has empowered Logik Freight & Logistics with deeper operational insights, enabling greater efficiency and providing a single source of truth to confidently scale their business.

Hear how Logik Freight & Logistics transformed their business

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“Wiise gives us real-time visibility into every warehouse activity and offers a predictable monthly cost unlike per-transaction competitors while covering everything a 3PL needs.”

Paul Durose, Head of Operations, Logik Freight & Logistics

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